Crating Your Point Of Difference
Don’t be perceived as “Same As”, utilise the ValAdd process to be a standout in the marketplace.
ValAdd is a process of identifying and magnifying differences to claim advantages in marketing and proposals. It’s all about creating a unique value proposition that sets you apart from the competition.
There are three steps to ValAdd:
1. Identify your points of difference. These are the things that make your product or service better than the competition.
2. Amplify those differences. Make sure your marketing and sales materials highlight these points of difference.
3. Turn your points of difference into a unique value proposition. This is what will really set you apart from the competition and make people want to do business with you. Go further with custom branded (and trademarked) benefit statements, slogans, or benefit icons.
If you want to differentiate your business in the marketplace, ValAdd is the way to do it.